Most fashion products typically utilize what type of distribution?

The most common type of distribution used for fashion products is indirect distribution. This approach involves utilizing intermediaries, such as wholesalers and retailers, to reach consumers. The fashion industry often relies on this method because it allows manufacturers to leverage existing retail networks, which can save time and resources.

Using indirect distribution helps brands increase their market reach and enhances product visibility across various retail outlets. It enables brands to tap into established retailers that already have an understanding of the market and customer preferences, making it easier for them to position products effectively.

While other distribution methods like exclusive and selective distribution have their specific applications and advantages, indirect distribution is favored for its ability to cater to a wide audience and facilitate broader access to fashion products. This widespread distribution can enhance brand recognition and drive sales, making it the prevalent choice in the fashion industry.