What does the term "knock-off" refer to in fashion merchandising?

The term "knock-off" in fashion merchandising specifically refers to designs that are imitated or copied from more expensive or high-end garments. Knock-offs aim to replicate the look and style of the original designs, often at a significantly lower price point, making them accessible to a broader audience. This practice is common in the fashion industry where trends are closely monitored, and successful designs from high-fashion brands can quickly inspire lower-cost versions.

The concept of knock-offs plays into the broader discussion of intellectual property rights in fashion, where original designers may deal with the implications of their designs being replicated without permission. Knock-offs are often not considered direct copies or counterfeit items, but rather derivative works that borrow heavily from the aesthetics and design elements of original products. This phenomenon reflects the dynamic nature of fashion where trends can rapidly shift and be interpreted across different market segments.