What is a group of current customers who meet to discuss their satisfaction with a store and its merchandise called?

A group of current customers who meet to discuss their satisfaction with a store and its merchandise is referred to as a Consumer Focus Group. This type of group is specifically designed to gain insights into customer experiences, preferences, and satisfaction levels regarding products and store operations. The information gathered from a focus group can help businesses understand how to improve their offerings and better meet customer needs.

In a Consumer Focus Group, participants are usually selected to represent the target market and provide feedback on aspects like product quality, marketing effectiveness, and overall shopping experience. This qualitative research method allows companies to gain deeper insights that may not be obtained through surveys or sales data alone.

The other options do not accurately capture this specific function. A Market Analysis Team typically works on studying broader market trends and consumer behavior rather than hosting discussions with current customers. A Product Evaluation Panel might focus specifically on assessing the performance or reception of a new product rather than general customer satisfaction with a store. Lastly, a Customer Service Committee would generally handle operational aspects of customer service but would not typically conduct satisfaction discussions with a group of customers in the same way a focus group would.