What type of distribution model is used when a brand like Aldo's shoes is found in only a few select stores in addition to online?

The selective distribution model is characterized by a brand being available in a limited number of retail outlets, which allows the brand to maintain a certain level of exclusivity while also reaching specific target markets. In the case of Aldo's shoes, the decision to only supply select stores and have an online presence indicates that the brand is choosing specific retailers that align with its image and target audience, rather than saturating the market with its products. This strategy helps Aldo create a more curated shopping experience, ensuring that its brand values and quality perception are upheld.

Selective distribution allows the brand to maintain control over the retail environment in which its products are sold, thereby promoting a consistent brand image. Additionally, this model often leads to stronger relationships with the retail partners, who are more invested in promoting and selling the brand due to the limited availability of the products.

In contrast, the intensive distribution model would involve placing the product in as many outlets as possible, a strategy that doesn't fit Aldo's approach of being in only a few select stores. The exclusive distribution model implies that products are available through only one retailer in a particular area, which can also be very restrictive compared to the selective approach. The direct distribution model refers to the brand selling directly to consumers without intermediaries