What type of merchandise promotion is least likely to involve direct communication with consumers?

Public relations is least likely to involve direct communication with consumers because it primarily focuses on managing the public image and relationships of a brand with various stakeholders, including the media, community, and investors. This type of promotion usually utilizes strategies such as press releases, events, and media coverage to communicate the brand's message indirectly to the target audience through third-party channels.

Unlike personal selling, which relies on face-to-face or direct interactions between sales representatives and customers, or visual merchandising, which creates engaging in-store displays to attract customer attention, public relations often aims to shape perceptions and build awareness without direct consumer engagement. Similarly, press kits, while intended for media distribution, do not involve direct communication with the consumer but rather serve to inform reporters and journalists about the brand’s news and initiatives.